Comparison 2027

Best self-publishing platforms in 2027, compared

ShelfPublisher, Amazon KDP, Draft2Digital, Lulu and Barnes & Noble Press side by side: who the publisher of your book is, which ISBN you get, where bookstores can order your paperback and what it really costs.

The short answer: of the five, ShelfPublisher is the only platform where a publishing house publishes your paperback. Orbita Media GmbH, an international publishing house with more than 1,000 titles, is the publisher of record, gives the book an ISBN from its own block and lists it in the wholesale catalogs that more than 50,000 bookstores in 18 countries order from, Amazon included, for €20 to €35 per book. On KDP, Draft2Digital, Lulu and B&N Press you publish the book yourself and stay its self-publisher.
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Side by side

Self-publishing platforms compared: publisher, ISBN, bookstores, cost

Paperback terms, as each platform publishes them. Scroll sideways on a phone.

PlatformPublisher of the bookISBNWhere bookstores can order itWhat it costs
ShelfPublisherOrbita Media GmbH, an international publishing house with more than 1,000 titlesIncluded, from the publisher's own block, registered with complete metadataListed as a publisher's title in the wholesale catalogs that more than 50,000 bookstores in 18 countries order from, Amazon included€20 to €35 per book, once; publisher, ISBN and listing included (pricing)
Amazon KDPYou; with a free KDP ISBN the imprint reads “Independently published”Free KDP ISBN, usable only on KDP; your own costs 125 USD at Bowker (US) or 70 EUR plus VAT at the German ISBN agencyAmazon; Expanded Distribution offers the paperback to distributors; KDP states that listing is up to the distributors and ordering up to each booksellerFree to upload
Draft2DigitalYou, under a publisher name of your choiceFree D2D ISBN, usable only with Draft2Digital; your own costs 125 USD at Bowker (US)The stores you choose in your dashboard20 USD one-time activation fee; 12 USD a year if your books earn less than 100 USD a year
LuluYou; with a free Lulu ISBN the imprint is LuluFree for Global Distribution, with Lulu as imprint; your own costs 125 USD at Bowker (US)Lulu Bookstore; Global Distribution to Amazon and other retailersFree to upload; 4.99 USD one-time fee for Global Distribution; a proof copy must be bought and approved before retail distribution
Barnes & Noble PressYou; with a free B&N Press ISBN the publisher shown is “Barnes & Noble Press”Free for print, valid only at B&N Press; your own costs 125 USD at Bowker (US)Barnes & Noble and BN.comFree to upload; author copies ship only within the US, payments in USD

As of 7 November 2026, taken from the platforms' own pages: KDP ISBN and imprint, KDP Expanded Distribution, Draft2Digital FAQ, Lulu Global Distribution: free ISBN, imprint and fee, Lulu basics: proof copy, B&N Press ISBN FAQ, B&N Press author copies, B&N Press payment currency, Bowker ISBN prices, German ISBN agency prices. The platforms calculate the author's share on different bases (list price minus printing, or net revenue after the trade discount and printing), so their percentages cannot be compared side by side. Terms change: check the platform before you decide. Amazon, Kindle Direct Publishing and KDP are trademarks of Amazon.com, Inc. or its affiliates; Draft2Digital, Lulu, Barnes & Noble Press and Bowker are trademarks of their owners. ShelfPublisher is not affiliated with any of them.

What the price per book buys

Why authors add a publisher to self-publishing

On the free platforms you publish the book yourself. With ShelfPublisher a publishing house does it for you.

A publisher of record

Orbita Media GmbH, an international publishing house with more than 1,000 titles and 2 million books sold, is the publisher of your paperback.

ISBN and metadata included

An ISBN from the publisher's own block, registered with complete metadata. Nothing to buy, nothing to fill in.

Where bookstores order

Listed in the wholesale catalogs that more than 50,000 bookstores in 18 countries order from, Amazon included.

Your KDP edition may stay

Keep your own KDP edition on Amazon and add a publisher's edition for the bookstore trade.

The difference that does not show in a price list

Self-published title or publisher's title?

On every free platform in the table you remain the publisher. The platform prints, lists and pays out, but the book carries your name or the platform's imprint as publisher, and bookstores see it as a self-published title.

With ShelfPublisher, Orbita Media GmbH is the publisher of record. The ISBN comes from the publisher's own block, the metadata is reported by the publisher, and the paperback is listed where bookstores order from publishers they know. That is what the price per book pays for: a publishing house on your book instead of “Independently published”, an ISBN you do not have to buy, and a listing where bookstores order, without a print run or stock.

Bookstore shelves full of paperbacks in blue evening light
Also with ShelfPublisher

What else comes with a publisher

Earn by recommending

Recommend ShelfPublisher and earn 10% of the book royalties of the authors you bring, on every statement, with no time limit. Their own royalties stay untouched; you join in the portal.

A subscription for series

Publishing every month? A subscription gives you a fixed number of slots each month, cheaper per book than single slots (pricing).

One portal for every title

Status, quarterly sales statements, earnings and support tickets for each of your books in one place.

Bonuses and challenges

Weekly challenges, a league every season and a goal all authors reach together bring prizes: vouchers and Jokers. You redeem them at checkout as a discount on your next slots; with a subscription new bonuses arrive every week.

Book tracking in every subscription

Every subscription follows your books on Amazon: sales rank and stars every day, and an alert as soon as a 1- or 2-star review comes in.

Questions

Choosing a self-publishing platform

How is this different from self-publishing on Amazon KDP or another self-publishing platform?

On KDP or a comparable self-publishing platform you are the publisher of record and you run the account, the metadata and the distribution settings yourself. With ShelfPublisher a real publishing house is the publisher of record: we issue the ISBN, file the metadata and set the title up with the wholesale channels, and your book is not tied to a retail account of yours.

On a platform, your book is a self-published title that depends on one account, and on Amazon, sales and ratings decide how far it gets. With us it is a publisher's title in the catalogs that more than 50,000 bookstores in 18 countries order from, and no star rating decides whether a store can order it. The page KDP alternative puts both side by side.

Is KDP Expanded Distribution enough to get into bookstores?

It makes a KDP paperback visible to the trade, but bookstores almost never order it: the book stays self-published. KDP offers it to distributors in the US and the UK, from which bookstores and libraries can order, at a lower royalty than on Amazon itself. KDP itself states that enrolling does not guarantee that a distributor accepts the book or that a particular bookseller or library orders it. The book is listed with KDP's imprint or your own, as published through KDP.

With ShelfPublisher the paperback is published by Orbita Media, an international publishing house with more than 1,000 titles, and listed in the wholesale catalogs that more than 50,000 bookstores in 18 countries order from.

Is a publisher the same as a distributor?

No. The publisher decides to publish the book, gives it its ISBN and imprint, pays for production and carries the risk. A distributor or wholesaler makes the finished book available to retailers and libraries and ships it when they order. At ShelfPublisher, Orbita Media is the publisher; the distribution runs through the wholesale channels. More in Amazon KDP vs a traditional publisher.

Do I need an imprint to self-publish?

No. If you use a free platform ISBN, the platform's imprint appears as publisher, for example "Independently published" at KDP. If you buy your own ISBNs, you register yourself or your own imprint name as publisher. With ShelfPublisher the imprint is Orbita Media's. The article What is a publishing imprint? explains the difference.

How do you tell if a publishing company is legitimate?

Check four things: who pays, who selects, who distributes and what the contract says. A traditional publisher never charges you to be published. A service you pay must state its prices and terms openly, before you sign. Ask which wholesalers list its books and check whether its titles can actually be ordered. Read the rights clause: how long, which formats, and how rights come back to you.

ShelfPublisher publishes its prices on the pricing page, its terms at /legal/terms, and the publisher behind it is Orbita Media GmbH, an international publishing house; the company details are in the legal notice. Our article on hybrid publishing vs self-publishing lists the warning signs.

All questions and answers

Read on

Guides on self-publishing

Want a publisher behind your paperback?

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